FIZ
Packaging Design
Fiz is a sparkling juice brand created for consumers who enjoy sparkling water but want a sweeter alternative without drinking soda. Inspired by the lack of tropical flavors on the market, I developed three flavors: peach, mango, and pineapple. The brand concept is an elevated, adult-friendly take on the classic juice box experience.
The packaging balances playful and refined design through fruit-focused illustrations, a custom wordmark, and a soft pastel color palette. Additional elements include flavor-identifying cap stickers and a custom straw sleeve with a retractable straw.